Campaign result
How to read this case study
The case gives OTC brands a clear argument: list and promotion formats can connect reach with purchase-intent signals.
the data refers to the described campaign and should be read in the context of the OTC category
OTC medicines are a category where timing, replenishment, and household routines matter. A shopper may not buy immediately after seeing an ad, but the message can influence what appears on the shopping list.
Campaign goal
The campaigns supported OTC products during a period of increased category demand. The goal was to reach people who regularly restock home medicine cabinets and to increase measurable shopping-planning actions.
Setup
Listonic Ads combined shopper behavior signals, shopping-list formats, and promotional contexts. The campaign focused on practical purchase intent rather than broad demographic assumptions.
Result
The described campaigns reached CTR 1.2%, generated 18,349 add-to-list actions, delivered ROAS 2.27x, and increased basket strength by 25.4%.
Why it matters
For OTC brands, retail media can connect reach with intent signals. The important value is the ability to reach shoppers when they are preparing household purchases and deciding what should be stocked at home.
