Campaign materials
Current requirements for Listonic Ads advertising formats, with planning notes: when to use each format, which goal it supports and what can be reported after the campaign.
How to read formats, KPIs and technical requirements for a fast FMCG media plan.
Tracking codes are not required to start a campaign, but we can support client or agency measurement when needed.
Additional rules for preparing and delivering campaign materials are confirmed during the brief.
Formats and requirements
The most important formats, technical requirements and basic reporting KPIs are collected here. Details are adjusted to the brief, format and available measurement method.
01
Goal: sales, trial and moving the product into the shopping plan
Use for launches, promotions, sampling, couponing and campaigns where the action should be closer to purchase than a click.
CTR, add-to-list, basic campaign analytics and ROAS when methodology allows it.
02
Goal: awareness and reminder before purchase
Use when the brand needs reach in a shopping context, launch support or a reminder before the store visit.
CTR, basic campaign analytics, viewability and attention metrics when available.
03
Goal: product suggestion and category decision support
Use when the product should appear as a natural hint inside a shopping task, not as a separate ad detached from the list.
CTR, add-to-list and basic campaign analytics.
04
Goal: awareness and timely reminder
Use carefully for short activations, time-limited promotions, seasons or messages that genuinely help the shopper.
Sends, opens, CTR and basic campaign analytics.
05
Goal: awareness and incremental reach
Use when the brief needs broader reach outside owned apps while still using shopping and culinary signals.
CTR, basic campaign analytics, viewability and segment data when available.
06
Goal: awareness and product understanding
Useful when the campaign has to show how a product or use case works.
Use for products that need demonstration, new variants, seasonal actions or communication that needs more than a static creative.
Views, completion rate, CTR, viewability and attention metrics when available.
07
Goal: awareness, education and shopping inspiration
Use when the brand needs editorial context, shopping inspiration or an explanation of product usage.
Content views, CTR and basic campaign analytics.
08
Goal: awareness in family and parenting audiences
Use when the brief concerns parents, pregnancy, children or categories where life context matters more than the category alone.
CTR, basic campaign analytics and viewability when available.
09
Goal: promotion and quick offer activation
Use for price actions, coupons, retail promotions and communication that should build interest in a concrete offer.
CTR, add-to-list, basic campaign analytics and drive to store or ROAS when methodology allows it.
Let's plan the campaign
We'll match formats and targeting to your KPIs.
