News and articles

Five common myths about retail media, and what brands should understand about data, formats, scale, loyalty, and omnichannel sales impact.

How to choose retail media KPIs that support business goals instead of only producing attractive campaign reports.

A practical explanation of retail media: where it appears, what data it uses, how it supports conversion, and how results can be measured.

How retail media differs from reach media, when each channel works best, and how to combine them in one funnel.

Why retail media targeting can be more precise than many digital channels and how first-party shopping data is used in practice.

How shopping-list apps and brochure environments support different stages of the FMCG shopping journey, from inspiration to conversion.

The key differences between shopper marketing and trade marketing, with examples for retail media, shopping apps, and grocery channels.

Listonic jako pierwsza firma w Polsce uzyskał certyfikat DAR od Nielsen, wzmacniając jakość pomiaru kampanii digital.

We know how hard it is to get your ad noticed by the right audience at the right time. That's why we have native formats in our offer!

We reach your key customers and influence sales results. This is why 3 retail chains have already trusted us with multiple ongoing campaigns!

Be sure to check out our latest ad format and find out that our Hero banner is the hero you need and deserve!

Our user planned to purchase plant-based products on average 37% more often in this half of the year compared to the same period in 2020!

The events of 2020 have undoubtedly affected the Polish economy in many industries. Shoppers behavior and habits have also changed.

We checked how Poles plan their purchases of salty snacks. We thought that salty sticks were in the TOP 3 but the reality was different.

Ranking marek ketchupów pokazuje preferencje zakupowe użytkowników i pozycję brandów widoczną w danych z list zakupów.

91% of Poles buy sweets regularly as a permanent element of their diet. What chocolate brands do they reach for most often?

In this post you will find out how many times the potential sale of the advertised product exceeds the cost of the Listonic campaign!

Listonic is the most convenient shopping list that will help you and your family plan your purchases faster and more efficiently!

Weekly pregnancy information, medication reminders and 3D visualizations of your baby. Explore Momly's features!

Waterful distinguishes itself from other water drinking reminders by an adorable octopus, the hero of the application! Let's meet him!

Mobile apps have been a great place to advertise goods not only because of their popularity, but also because of their brand safety.

Grocery Magnet is our own tool, which allows our clients to publish ads based on the shopping and culinary preferences of Listonic users.

Danone dominates Polish shopping lists. Zott and Monte are right behind. Check out what else we learned about yoghurt during this analysis!

Internet is the fastest growing advertising communication tool. Find out what "Ad Effectiveness Tracking Codes" are and how to use them!

Offerista chose the Listonic app to offer merchants exclusive ad placements! Advertising space in Listonic is available because of Offerista.