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Case study: retail-chain promotions in shopping apps

Retail-chain campaigns in shopping and brochure-app environments show how retailers can support promotional offers while shoppers compare stores and plan visits.

Campaign result

How to read this case study

CategoryRetail chains

Goalsupport retail offers and keep the chain visible while shoppers browse promotions and plan store visits

MechanismMoja Gazetka and Listonic placements around brochures, shopping inspiration, and offer browsing

Resultselected creatives were tapped 3x more often than in parallel campaigns described in the article

The case shows how retail-chain communication can work in the same moment when shoppers compare offers and decide where to shop.

the material summarizes multiple retail-chain activations from one period rather than a single controlled measurement

Retail-chain campaigns in shopping and brochure-app environments show how retailers can support promotional offers while shoppers compare stores and plan visits.

Campaign context

Retail chains and promotional campaigns around store offers.

Goal

Keep retail offers visible while shoppers browse promotions, compare chains and decide where to shop.

Setup

The original material summarized campaigns for selected retail advertisers in Listonic and Moja Gazetka environments.

Result

Selected creatives were tapped three times more often than in parallel campaigns described in the source material.

Why it matters

For retail and trade marketing teams, the case shows why promotion media should appear before the store visit, when shoppers are still comparing offers and building the shopping plan.

How to read this case

This material summarizes several historical retail-chain activations rather than one controlled campaign measurement.

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