Campaign result
How to read this case study
The case is useful as proof that Grocery Magnet could support several FMCG brands across one foreign market with category-based targeting.
the material summarizes several historical campaigns with different goals, models, and audiences
Several Lithuanian FMCG campaigns show how Grocery Magnet used audience targeting, RTB and CPC buying models for international grocery brands.
Campaign context
Lithuanian FMCG brands and international campaign activation.
Goal
Promote FMCG products to shoppers with relevant lifestyle, cooking and grocery interests.
Setup
The original material summarized campaigns for brands including Kauno Grudai, Rido and Activus, using audience targeting and programmatic buying models.
Result
One campaign reached over 200,000 unique users, while another reached about 75,000 grocery decision-makers in the source material.
Why it matters
The case shows that grocery-intent media can support several FMCG categories across one market, even when campaigns have different buying models and objectives.
How to read this case
This is a combined historical case. The examples had different goals, audiences, budgets and campaign models.
