Campaign result
How to read this case study
The case shows how retail media can support a category with a clear consumption and shopping moment.
the result relates to a specific season, category, and media context
Major sports events create a strong planning moment for snacks. People prepare shopping lists for watching matches, meeting friends, and stocking up before the event starts. That makes the category a good fit for retail media close to the basket.
Campaign goal
The campaign supported a snack brand during EURO 2024. The objective was to build visibility around the event, promote limited products, and increase participation in the brand activation.
Setup
Listonic Ads used shopping-planning contexts and formats that appear when people are already thinking about the next grocery trip. The communication was linked to the seasonal moment rather than treated as a generic display campaign.
Result
The described campaign improved performance by 50%. The result came from matching the category, timing, and shopper context instead of relying only on broad reach.
Why it worked
Chips are an impulse-friendly category, but they also appear in planned missions before parties, matches, and shared occasions. Retail media can capture that planning window and move the brand closer to the final basket.
